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How do you plan for and set channel specific goals?

Channel Mix
2 Answers
Nash Haywood
Nash Haywood•
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Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
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Planning for and setting channel-specific goals in B2B is complex due to most channels being used at multiple stages of the funnel, creating a complexity in planning how ...
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Erika Barbosa
Erika Barbosa•
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
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To plan for and set channel-specific goals, it starts with the 'why.' What is the business outcome you are trying to achieve?Here are the types of questions you should co...
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