Sharebird
Sign Up / Sign In

How do you plan for and set channel specific goals?

Answer
2 Answers
Channel Mix
  1. Nash Haywood
    Nash Haywood

    Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y

    Planning for and setting channel-specific goals in B2B is complex due to most channels being used at multiple stages of the funnel, creating a complexity in planning how to invest and evaluate performance. I’ve found these things to be most helpful when setting channel-specific goals across different types of teams, funnel stages and business models: Only set goals that align teams cross-functionally and tie to the true key business objectives - Before setting channel-specific goals, it's essent ...Read More

    1,607 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y

    To plan for and set channel-specific goals, it starts with the 'why.' What is the business outcome you are trying to achieve? Here are the types of questions you should consider when setting this type of strategy: What do you know about your target audience? How do you meet them where they like to consume their information? What has worked in the past, and what has not worked? How will you measure the impact? What budget and resources are available to you? How will you communicate impact and the ...Read More

    338 Views

Related Ask Me Anything Sessions

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Channel Mix

September 9 @ 10:00AM PT

Register
Brian Laker

Braze Senior Director, Global Industry Marketing, Brian Laker on Channel Mix

December 3, 2025 @ 10:00AM PT

View Answers
Erika Barbosa

Counterpart Marketing Lead, Erika Barbosa on Channel Mix

March 25, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors