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How do you use A/B testing to refine channel mix decisions?

Channel Mix
1 Answer
Erika Barbosa
Erika Barbosa•
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y
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A/B testing helps optimize performance, but not everything is worth testing. Prioritize high-impact areas like:Messaging & positioning: Which key value props resonate...
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