Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
I've found that using a double-funnel approach to be one of the best ways to balance -- it helps align your team on goals, outcomes and other critical components to growth. The Double Funnel approach focuses on both high-value accounts and always-on marketing channels, and the combination helps improve overall sales and marketing performance. Aligning to key performance metrics with this approach is key as there are significant changes in outputs when transitioning from a lead-gen focus to an ac ...Read More
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