Sharebird
Sign Up / Sign In

Which channels should they prioritize in their marketing mix to maximize their impact?

Answer
3 Answers
Channel Mix
  1. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    This is a loaded question! There is no one right answer. Different channels will work for different organizations based on their buyer audience and their message. Here are a few to test to see if they work for your company: Advertising - the classic awareness channel. There are search and display ads, ads on social media platforms, video and static ads, ads on search engines, ads on affiliate websites or through the Google network... advertising generically to a wide audience will help build bra ...Read More

    473 Views
  2. Sam Clarke
    Sam Clarke

    Second Nature VP of Marketing • 2y

    I would prioritize paid search and co-marketing. Here's why: While paid search can get very expensive, you can learn a lot from this channel that can then help you optimize other channels. I love paid because it's very easy to measure performance. I can see what prospects are clicking on, how many are converting to leads, and then what the overall CAC is (spend divided by customer sign ups). In addition to this, I can learn a lot about how to optimize my funnel. Ad copy can be optimized, landing ...Read More

    1,101 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    The channels you prioritize should be based on your go-to-market motion, target audience, ideal customer profile (ICP), budget, and overall marketing goals and desired business outcomes. The tactics are then dictated based on what is needed to drive impact. Here are a few examples to consider based on your business context: Performance marketing: This tactic becomes much more impactful once you have achieved product-market fit. Search engine optimization (SEO): This tactic is a long-term investm ...Read More

    519 Views

Related Ask Me Anything Sessions

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Channel Mix

September 9 @ 10:00AM PT

Register
Brian Laker

Braze Senior Director, Global Industry Marketing, Brian Laker on Channel Mix

December 3, 2025 @ 10:00AM PT

View Answers
Erika Barbosa

Counterpart Marketing Lead, Erika Barbosa on Channel Mix

March 25, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors