What are your top performing email strategies you’ve used historically?

The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be responsible for the entire customer journey. In fact, 56% of high-performing marketers actively map the customer journey across their company. To successfully join this effort, you need to properly nurture customers. The top-of-mind nurture B2C companies are experts at t ...Read More

I can share two particularly successful campaigns. One is a bit boring and obvious and the other was an interesting and fun one for me.  1. The boring one: It was a product launch for a consumer electronics brand. The product was a Bluetooth headphone launching in 1 week and we sent an email blast to the entire customer list minus those who had recently purchased a headset less than 30 days ago. The header image was a beautiful image and the reason why I say this one is boring is because I didn' ...Read More

I'm going to take a slightly different angle on this question compared to some of the more proven approaches, such as onboarding flows and nurture sequences. In my experience, the more you can personalize the message, the better. For example, you can ask profiling or qualification questions during onboarding and tailor the email messages based on the user's inputs to make them more relevant. The top email strategies are the ones that are most useful, and personalization allows you to elevate you ...Read More

I'm going to take a slightly different angle on this question compared to some of the more proven approaches, such as onboarding flows and nurture sequences. In my experience, the more you can personalize the message, the better. For example, you can ask profiling or qualification questions during onboarding and tailor the email messages based on the user's inputs to make them more relevant. The top email strategies are the ones that are most useful, and personalization allows you to elevate you ...Read More

Surprisingly emails still work! A few things to ensure that your email marketing works: Keep the database updated Identify if your emails are being blocked by firewalls - hence not reaching the intended recipients Keep subject lines interesting - to improve those open rates Keep the body of the email simple - get UX to look at email templates! Clear and engaging CTA Know your target audience, e.g. for CXOs, don't use HTML emails, just plain text works! Remember less is more! So, use this channel ...Read More