How can product-led companies determine the most effective channel mix for B2B marketing campaigns? How does that differ from a sales-led company?
2 Answers
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
By it's very nature, a Product-Led approach usually focuses on offering a free trial of a product that is relatively inexpensive. It focuses on volume and digital interac...
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y
Start with where your audience seeks trusted information and engagement. A product-led company’s channels will likely look different from a sales-led one because the buye...
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Related Questions
What are the best ways to support a Product Led approach to demand generation - are there certain channels you think we should explore?Can you provide examples of successful B2B companies that have effectively used a multi-channel approach in their marketing mix? How do you determine the right mix of channels for a given audience or industry?