Sharebird
Sign Up / Sign In

How can product-led companies determine the most effective channel mix for B2B marketing campaigns? How does that differ from a sales-led company?

Answer
2 Answers
Channel Mix
  1. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    By it's very nature, a Product-Led approach usually focuses on offering a free trial of a product that is relatively inexpensive. It focuses on volume and digital interactions - and marketing should be sourcing the majority of revenue for the company. This means higher marketing budgets, more marketing staff, and a lower number of sales reps. The term "Product-Led" is really a misnomer, because marketing is a key piece of the equation to drive folks in. The free trial itself needs to offer an ex ...Read More

    494 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y

    Start with where your audience seeks trusted information and engagement. A product-led company’s channels will likely look different from a sales-led one because the buyer journey is different. For product-led growth companies: Self-serve experience is key – Invest in organic search, content marketing, and in-app prompts to drive activation. Community and word-of-mouth matter – Engage in forums, review sites, and social proof to drive organic adoption. Freemium conversion focus – Use email nurtu ...Read More

    484 Views

Related Ask Me Anything Sessions

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Channel Mix

September 9 @ 10:00AM PT

Register
Brian Laker

Braze Senior Director, Global Industry Marketing, Brian Laker on Channel Mix

December 3, 2025 @ 10:00AM PT

View Answers
Erika Barbosa

Counterpart Marketing Lead, Erika Barbosa on Channel Mix

March 25, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors