How do you transition from sales to a demand generation role?
As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully
5 Answers
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
Great question. Difficult to answer, without knowing more about you as a human (feel free to reach out to me on LI and we can chat more specifically). That said, here is...
1893 Views
Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 6mo
Great question! I have some former Sales team members on my ABM and Demand Gen team today, and at former companies as well. The immediate traits I would work to exhibit a...
626 Views
You.com Chief Marketing Officer • 10mo
A: Start by owning the sales-marketing glue roles: outbound sequence creation, lead scoring, and feedback loops. Your sales empathy is gold—use it to build campaigns that...
897 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2mo
I think you know this, but just to be crystal clear... I didn't come from sales, so I'm going to answer this from a slightly different angle than you might expect.I came ...
391 Views
ServiceNow Director, Integrated Marketing Campaign Management • 3mo
I’d say the biggest thing to realize is that sales experience is a huge advantage, not a gap. A lot of great demand gen leaders come from sales because they understand ho...
386 Views
Related Questions
How can someone from a different field transition to demand generation?What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?What skill(s) do you look for when hiring Demand Generation roles on your team? How does your role interact with the sales organization?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?