What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • August 10
Tactical:
- Be close to the metrics
- Strong writer
- Problem solver
- Solid speaker (this helps when you are presenting to sales all hands or even internally to your own marketing team)
Intangible:
- Think about campaigns/programs with an integrated lense
- Strong cross-communication skills with different teams
- Understanding the strengths from others and your team
2114 Views
Addigy Head of Marketing | Formerly Addigy, Qualia, Progress • April 7
The most important skills for a Demand Generation manager, in my opinion, are:
- Organizational. There are always a lot of projects and moving pieces going on at the same time in this role. You'll be launching new ad campaigns, then need to review a test email, then have an invoice come in that needs to be sent over to finance. Being able to remain organized, manage your time well, and not drop any pieces is critical.
- Detail-oriented. The campaigns you launch are meant to be seen by people and represent your brand and your company. A typo, a bad graphic, or messed up formatting bring down the market's impressions of your brand. DG managers have to notice when things don't look right - and not be afraid to say something about it to get it fixed.
- Analytical. Understanding why a campaign is or is not working is important. Being able to look at data - click rates, leads generated, pipeline created, sales cycle duration - are all metrics that you can affect with your campaigns. Understand which metrics are important when and how you can impact them and monitor those impacts.
729 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • December 4
The most important skills for demand generation managers consist of:
- A constant curiosity to learn and grow.
- The ability to communicate clearly.
- The ability to deeply understand your customers.
- A solid understanding of your business objectives; what tactics do you need to support these goals?
I recommend that you essentially know a little bit of all disciplines while also doubling down on your specialty.
311 Views
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Related Questions
What hard skills are must haves to be a Demand Generation leader? What are nice to haves?Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours? What are the key questions you like to ask and why? How would the proper answers to your questions look like?What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?
I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?