What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y
Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own...
2635 Views
Microsoft Director of Integrated Marketing, Americas • 6mo
In B2B scenarios the decision-making process is not linear. It should be seen as a series of "tasks" that DMUs (Decision Making Units) make when exploring and considering...
1430 Views
Writer VP, Demand Generation & Growth • 6mo
In my opinion, the best demand generation marketers are system thinkers who are experts at interpreting data, shipping campaigns, and working well with others. Marketing...
755 Views
Showpad Director, Growth Marketing | Formerly a child • 6mo
Data analytics, without a doubt. In 2025, marketing isn’t about launching campaigns and celebrating pretty creative -- it’s about owning the full journey from first ad im...
521 Views
Databricks Senior Director, Demand Generation • 1y
Demand Generation Managers work between many teams to bring to life a GTM strategy to meet key business objectives. Therefore, the skills I measure my team on include the...
1106 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y
The most important skills for a Demand Generation manager, in my opinion, are: Organizational. There are always a lot of projects and moving pieces going on at the same ...
1063 Views
Snowflake Director Field Marketing - GCC, India • 6mo
Analytical skills are a must have, as the ability to read and interpret campaign performance data is crucialAdaptability is another must have, as they need to pivot quick...
378 Views
You.com Chief Marketing Officer • 10mo
A: Tactically, you need to know funnel analytics, paid strategy, email and outbound orchestration, and attribution. Intangibly, you need grit, a bias toward testing, empa...
476 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The most important skills for demand generation managers consist of: A constant curiosity to learn and grow. The ability to communicate clearly. The ability to deeply un...
317 Views
Related Questions
What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?What hard skills are must haves to be a Demand Generation leader? What are nice to haves?When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?What skill(s) do you look for when hiring Demand Generation roles on your team? Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?
What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?