What are one or two pieces of advice you would give to others who are hoping to become demand gen leaders?
9 Answers
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y
This one is going to be simple. Focus on being close to the numbers and be ready to be creative! I do think there are some foundational pieces to building a demand gene...
3064 Views
Stack Overflow Senior Vice President, Marketing • 3y
In order to become a demand gen leader, you need to understand how to empower your team to execute to the best of their ability, and also forge a professional development...
2785 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
This is a great question as Demand Gen has so many unique skills, responsibilities, paths, roles, etc. - one could easily go crazy trying to become an expert in every fie...
763 Views
Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 5mo
Always move forward - What I mean by this is don't think that what you're doing today will necessarily get you to where you want to go. Stay on top of what competitors ar...
434 Views
8x8 Vice President, Global Demand Generation • 6mo
First, master the fundamentals; understand your funnel, your data, and your buyer inside out. Great Demand Gen leaders balance creativity with analytical rigor, so build ...
793 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I've basically been answering this question all AMA long, so I'll try not to repeat myself too much. But if I had to distill it down to two things:The first is to build a...
391 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2mo
Giving 3 pieces of advice instead of 1 or 2 :) Own a number early - Do not only own activities like webinar count or email volume. Own business outcomes like pipeline, op...
362 Views
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 6mo
Focus on delivering business impact, not just lead volume. Use metrics like pipeline attribution/influence, cost per opportunity and conversion rates to show ROI, and de...
427 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Aside from mastering the skills in your discipline, two pieces of advice I would give to others who are looking to become demand gen leaders include: Be curious and lear...
347 Views
Related Questions
What advice do you have for Senior Managers wanting to move up to Director of Demand Gen / Campaigns level?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours? What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?What hard skills are must haves to be a Demand Generation leader? What are nice to haves?What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?