How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

In the Demand Generation world, KPI's are ever-evolving but one always remains consistent - "to drive marketing pipeline for the business." When starting out your career...

In terms of defining success, more top line KPIs are aligned to the targets set for pipeline and ACV (annual contract value) and my team's marketing contribution. Since m...

My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic a...

My measurement of success in a Demand Generation role has always relied on 2 types of performance indicators: Classic Demand Gen KPIs and Process Efficiency/Multiplier Me...

I measure my success in a role in a few different ways. First, am I hitting my targets? KPIs, goals, etc as aligned and agreed upon by the business. Think of these as qua...

Success in Demand Generation is the same as business success - revenue. DG is, however, in a position to track and influence the results of many different leading indicat...

I measure my own success in my role in two ways:The impact I have on my internal team: culture, processes, stakeholder management, leadership, creativity, and team health...

This has varied for me from role to role and based on my responsibilities. As I grew in my career and managed a team, my KPIs also evolved. Think about the difference bet...