What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?
7 Answers
ServiceNow Director, Integrated Marketing Campaign Management • 2mo
I think the most important skills for demand gen managers going forward fall into two buckets: how you think and how you execute.On the hard skills side, the first is dat...
390 Views
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
To be successful as a Demand Generation Manager, both soft and hard skills are essential. More hard skills early in your career, and a clear shift to soft skills later. ...
790 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
Demand generation encompasses so many unique skills - both technical, but also business acumen. I'd contend there is no perfect singular answer to this question, as each ...
1121 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to cons...
1490 Views
You.com Chief Marketing Officer • 9mo
A: On the soft side: influence without authority, storytelling, and cross-functional collaboration. On the hard side: build comfort with data tools, AI marketing workflow...
553 Views
Harvey Vice President Marketing • 2y
If "manager" is reference people management, I believe the most important skill sets are primarily soft skills. It's a focus on empowering your team and knowing when to l...
573 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
A short list of a few skills that immediately come to mind:Soft skills:OrganizationTime managementProject managementDrawing conclusions from dataPresentation skillsHard s...
566 Views
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