What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?
ServiceNow Director, Integrated Marketing Campaign Management • 2mo
One of the most valuable demand gen perspectives is thinking in terms of the full buying journey, not just individual tasks or teams. Demand gen is constantly asking: who...
391 Views
Salesforce Senior Director, Global SMB and Growth Campaigns • 8mo
For me there are two major skills/perspectives that folks can benefit from that go a long way in having a successful career, and they're not necessarily specific to Deman...
877 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I wouldn’t say these perspectives are exclusive to demand generation, but they certainly are imperative to the role. This could also be highly effective across any org. ...
1207 Views
Harvey Vice President Marketing • 2y
For anyone who wants to understand demand gen, I think about these two areas: 1) Customer Segmentation and Personalization. 2) Reporting, Analytics and Measurement. 1) Wi...
635 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
The thing about demand gen that most people don't realize is that it's not actually about generating demand for a product. You're generating demand for an idea.And when y...
348 Views
Showpad Director, Growth Marketing | Formerly a child • 6mo
Some of the best marketers I’ve ever worked with were engineers at heart -- true tinkerers. Always asking questions. How can this be done better? What if I break this apa...
467 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Planning, process, and following the data.Planning - a campaign goes through a robust cross-functional process before it launches, and involves milestones with dates on a...
453 Views
Related Questions
What hard skills are must haves to be a Demand Generation leader? What are nice to haves?When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?What are one or two pieces of advice you would give to others who are hoping to become demand gen leaders? What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)Is a demand gen career path a good way to go if you want to be a CMO someday?