What are some of your favorite promotional ideas when launching new content pieces?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • May 21
I recommend tailoring your promotions based on your target audience and business goals, meeting customers where they are instead of expecting them to come to you. Here are a few of my favorite approaches:
Social media campaigns. Promote content pieces on platforms like LinkedIn, catering to your customers' preferred places of consuming content.
Influencer partnerships. Utilize influencers in your space to promote your brand and content, as people often trust recommendations from individuals rather than ads.
Email marketing. Leverage the value of email to amplify your content and reach a wider audience.
Guest posting. Seek exposure to new audiences through guest posting, focusing on increasing brand visibility rather than acquiring backlinks.
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