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What are some of your favorite promotional ideas when launching new content pieces?

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2 Answers
Growth Marketing Strategy
  1. Delaney Hertlein
    Delaney Hertlein

    AssemblyAI Senior Director, Growth & Demand Generation • 11mo

    There are so many ways to amplify content. Here’s a mix of tried-and-true tactics along with some of my personal favorites: Social Media Company Posts: Schedule a series of posts highlighting different insights from the report to keep the content fresh and engaging. Internal Employee Advocacy: Launch a light competition early in the quarter to encourage team participation. (Example: We gifted company-branded AirPods to anyone who posted about the company at least 7 times in a quarter.) External ...Read More

    717 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    I recommend tailoring your promotions based on your target audience and business goals, meeting customers where they are instead of expecting them to come to you. Here are a few of my favorite approaches: Social media campaigns. Promote content pieces on platforms like LinkedIn, catering to your customers' preferred places of consuming content. Influencer partnerships. Utilize influencers in your space to promote your brand and content, as people often trust recommendations from individuals rath ...Read More

    795 Views

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