If you have a low converting website and need to hit your performance numbers quickly, do you think it’s better to focus on driving more traffic or optimizing pages for conversions?

Question

Joann Guo · Accepted Answer

It's really important to understand what's behind your specific performance numbers and figure out if there's an opportunity to pinpoint and improve those factors directl...

Erika Barbosa · Answer

I would definitely focus on optimizing pages for conversions. This is a better use of your time and will have both short- and long-term benefits. Why? Firstly, it is a mo...