Do you think it’s possible to have an Inbound program and an ABM program working at the same time or do you need to pick one strategy?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 21
Yes, I absolutely think the two programs can run simultaneously and will actually be complementary. An inbound program and ABM can work in synergy.
Ultimately, the approach depends on the goals you are trying to accomplish. If your goals warrant the dual approach, then I believe it is completely doable.
I see the combination of both strategies as a way to potentially maximize reach. The inbound program can further support the targeted ABM approach.
654 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Laura Lewis
Addigy Director | Head of Marketing
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Natasha Dolginsky
Panorama Education Sr. Director of Demand Generation
Sam Clarke
Second Nature VP of Marketing
Talmage Egan
BILL Director, Demand Generation
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Related Questions
How do you measure and track the success of growth marketing efforts?What role does community engagement play in growth marketing?What is the difference between traditional marketing and growth marketing?How often should you revisit your definition of a Marketing Qualified Lead or Marketing Qualified Account?What role does data analysis play in growth marketing, and what tools or techniques are commonly used?How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?