What is a good approach to structuring a growth marketing team?

Building a successful growth marketing team involves a number of key roles which vary based on team size, product and growth strategy. Here are some essential roles to consider: Head of Growth: Responsible for developing and executing the comprehensive growth marketing strategy. This individual should be data-driven, analytical, and proficient in identifying growth opportunities across various marketing channels. Product Manager: Collaborates closely with the growth marketer to manage the produc ...Read More

A growth team can vary by brand and company size. If I were to stand up Growth team, these are the core functions I would want to partner with: A growth lead or strategist to set the strategic vision, growth engine plan and experimentation roadmap A data science or analytics partner to drive overall program and funnel measurement. Drive help with key measurement initiatives such as incrementality or LTV. A creative/content lead to help build content for each part of the funnel and audience segme ...Read More

I'm of the perspective that a growth marketing team should be cross-functional, especially in the initial stages. From my experience, this dynamic evolves as the organization and marketing department mature. One version of what this could look like is: Growth Marketer Designer Engineer Data Analyst It is critical for this team to collaborate with other departments, including sales, customer success, and content, among others. The rationale for this cross-functional approach is that it enables th ...Read More

In structuring a growth marketing team, it's essential to tailor the approach to the specific context and maturity of the organization. In startups or smaller organizations, where agility and innovation are paramount, a 'growth pod' model can be highly effective. This model typically consists of a cross-functional team of experts, including a growth marketer, product manager, engineer, data scientist, and designer. This diverse team collaborates closely to ideate, execute, and iterate on growth ...Read More