Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I’m going to take this question from the perspective of product-led growth (PLG) although it would be a similar thought pattern for marketing qualified leads (MQLs). Using data, you want to determine what actions users need to take to meet your “quality” threshold. This is going to look different based on your business and goals. You’ll want to think about the following types of criteria: When customers do X we know it will accelerate their time-to-value When customers do X and then Y we know re ...Read More
844
Views
