Are there specific channels you would consider fundamental to a successful Demand Generation strategy?
6 Answers
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The one channel I would say is fundamental is SEO. Aside from SEO, there are too many variables to classify a channel as fundamental (e.g., business objectives, budgets, ...
2771 Views
Calendly Head of Demand Generation | Formerly Ping Identity, Calendly • 2y
When creating a go-to-market strategy, first follow the data to nail down the bread-and-butter channels that produce the results needed. From there, back out of your goal...
693 Views
Salesforce Sr. Director, Field Marketing • 2y
I have lengthen explanation in the other questions digging into each channel and the importance of it. For the sake of time, here are the channels that are critical to de...
662 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
This is a great question - however, there's no one-single channel - maybe other than your website - that is critical towards the success of a demand gen strategy. Each ca...
574 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Specifically focusing on “foundational” channels, I would recommend three: SEO, email, and CRO. Depending on the business, there may be adjustments to this, but the chann...
703 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y
Paid searchPaid socialContent syndication Sponsored eventsPartner co-marketingSEO
464 Views
Related Questions
If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?How do you determine which types of campaigns to include in a Demand Generation strategy?What are your top channels when it comes to inbound demand generation? Where do you invest first when you need to drive more top of funnel volume?In a world filled with generic tips and tricks, what is one of your go-to fundamental strategies for SaaS demand gen. What's one "best practice" you think Demand Gen teams around the world should STOP doing in 2026?What recommendations do you make in order to assure the continued success of your strategies?