How should B2B brands work offline channels like direct mail and out-of-home into their channel mix?

Direct mail is often forgotten but can have a major impact. One thing to keep in mind is that direct mail is expensive and higher-touch, meaning it reaches less people fo...

Offline channels are a good way to standout and diversify your marketing mix. I've found that direct mail is a great way to get started and can be core to an effective an...

This won't work for every B2B brand, but offline channels can absolutely function as complementary to digital tactics. Consider where your audience prefers to consume the...