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What has worked well for you defining the segmentation strategy for various digital channels?

Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot3y
In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will...
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879 Views
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot2y
In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will...
...Read More
771 Views
Steve Armenti
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean2y
The biggest success I had was using AI I to map existing lead job titles to a specific taxonomy that I created. By organizing leads into that taxonomy, I was able to Targ...
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477 Views