What has worked well for you defining the segmentation strategy for various digital channels?
3 Answers
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will...
879 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will...
771 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y
The biggest success I had was using AI I to map existing lead job titles to a specific taxonomy that I created. By organizing leads into that taxonomy, I was able to Targ...
477 Views