Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will help guide you in segmentation. Start with the question, “where does this segment of my customers hang out”? Depending on the “jobs to be done” and/or persona, you can then determine what is the best fit from a channel perspective. This could result in different channels for different cohorts of potential customers depending on ...Read More
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