If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?

Question

Steve Armenti · Accepted Answer

Always base it on revenue performance. When evaluating any channel think about the customer acquisition cost in that channel compared to the total lifetime value of any c...

Mindy Servello · Answer

Test, test, test. Have those fundamental channels built out so that you feel confident you can hit your ARR/pipeline goals with them alone and always save a bucket or tim...

Erika Barbosa · Answer

I recommend viewing this question from the perspective of a demand generation toolbox. From strategy to strategy and based on the goal at hand, you will use a variety of ...