Customer Marketing often requires marketing budget. What do you find is a typical percentage of the total marketing budget that should be allocated to Customer Marketing?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 18
The budget for customer marketing should align with your business goals and objectives, taking into account your industry and go-to-market strategy. As a general guideline, I recommend allocating around 10% to 20% of the total marketing budget. Adjustments can be made based on the specific needs to support your key performance indicators (KPIs).
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