Customer Marketing often requires marketing budget. What do you find is a typical percentage of the total marketing budget that should be allocated to Customer Marketing?

This is super tough to answer without context... very much depends on your business model and maturity. I think a good rule of thumb would be anywhere between 10-25% of t...

The budget for customer marketing should align with your business goals and objectives, taking into account your industry and go-to-market strategy. As a general guidelin...