Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y
This is super tough to answer without context... very much depends on your business model and maturity. I think a good rule of thumb would be anywhere between 10-25% of the total marketing budget–on the lower end if you're a small startup. If you have strong internal resources, most of this budget would go towards events and customer gifting.
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The budget for customer marketing should align with your business goals and objectives, taking into account your industry and go-to-market strategy. As a general guideline, I recommend allocating around 10% to 20% of the total marketing budget. Adjustments can be made based on the specific needs to support your key performance indicators (KPIs).
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