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How do awareness stages influence your demand generation strategies?

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3 Answers
Demand Generation Strategy
  1. Bhavisha Oza
    Bhavisha Oza

    Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 3y

    Below is how I would define the demand gen strategy, create content and plan campaign tactics aligned to the 5 stages of awareness UNAWARE: Demand gen strategy: Build awareness Content strategy: create blogs, media articles, podcasts to drive awareness Campaign tactics: Promote via organic social, YouTube, Spotify/Apple podcast PROBLEM AWARE: Demand gen strategy: Drive top-of-funnel demand Content strategy: Help them solve the problem with How to guides, best practice playbooks, cheat sheets, ma ...Read More

    2,447 Views
  2. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y

    Awareness stages should still inform your demand gen strategy, but customer journeys in 2025 are anything but linear. People jump around, self-educate, and make decisions in unexpected ways. So while it’s helpful to map the content you create to funnel stages, the idea of a perfectly sequenced full-funnel campaign is kind of dead. Here’s how I approach it: Top of Funnel (Unaware → Problem-Aware)Goal: Get on their radar by acknowledging the pain or opportunity.Content strategy: Thought leadership ...Read More

    510 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    How do awareness stages influence your demand generation strategies? You’ll see an impact across three areas: Different metrics of success: How you gauge impact will vary by stage. Keep in mind customer journeys and “the funnel” are not linear. Be sure to adjust your performance metrics based on where you are meeting your customer in their journey. Complementary tactics: Each stage should be complementary. You want to build a strategy that benefits from compounding momentum.  Testing: What has a ...Read More

    813 Views

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