What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?

The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional...

I find the definition and scope of customer marketing vary widely from company to company. Still, the main work areas can be described as Onboarding/Adoption, Renewal &am...

Best-in-class Customer Marketing teams are deeply integrated across all of marketing. They build tight knit relationships with Customer Success, Sales, Product, Brand, an...

Approaching this from a general perspective, without factoring in your go-to-market motion or your goals, the best-in-class customer marketing teams typically address the...