What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?
Scaling a Demand Generation TeamBuilding a Demand Generation TeamDemand Generation 30 / 60 / 90 Day Plan
11 Answers
Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. W...
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Related Questions
What's your framework to prioritizing needs/deliverables when you're the first Demand Generation manager at a company establishing the function?From your perspective, who is the most critical piece on a demand-gen team?If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?What does your demand generation team org structure look like?What are the key processes you'd set up when expanding the Demand Generation team from 1 to multiple people?What are some templates/resources you'd recommend as a jumping-off point?