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From your perspective, who is the most critical piece on a demand-gen team?

Why?

Answer
4 Answers
Building a Demand Generation Team Establishing a Demand Generation Function
  1. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    A program manager is my number 1 hire on a Demand Generation team. This person: Monitors the funnel, leads coming in, and their conversion to pipeline Project manages all aspects of a campaign Launches the campaign messaging on the necessary channels Monitors success and reports back on progress Without a program manager, there is a strategy gap on your campaigns. You might be launching ads, but what is the bigger picture they tie to? Or you might be sending emails, but how do those emails tie t ...Read More

    589 Views
  2. Abhishek GP
    Abhishek GP

    Atlan VP, Growth • 1y

    The most critical element of a demand generation team isn't a single role but the deliberate pairing of content creators ("fuel") with distribution specialists ("engine") who work in tandem. I've seen countless marketing organizations fail because they've invested heavily in either brilliant content that never reaches its audience or sophisticated distribution channels starved of compelling stories to share – the magic happens at the intersection where great content meets the right delivery mech ...Read More

    526 Views
  3. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 1y

    It depends on the stage of growth, but if I had to pick one, I’d say Marketing Operations & Analytics. You can have the best creative, a well-funded ad budget, and an airtight product positioning, but if you can’t measure what’s working, optimize campaigns, or prove impact, then you’re just throwing money into the void. Marketing Ops is what makes everything run smoothly. They make sure leads are getting scored and routed correctly, that attribution is set up so we know what’s actually drivi ...Read More

    556 Views
  4. Steve Armenti
    Steve Armenti

    Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 1y

    It's tough question. It's really a team effort. You have multiple disciplines like performance marketing, field marketing, analytics, ABM, email marketing, MarTech. Each of these plays a really important role. If I could only have 1 hire and still needed to drive demand, I'd choose a growth marketer who has experience in performance ads, email marketing, website CRO, and inbound marketing tactics.

    727 Views

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