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Demand Generation
Demand Generation Team
Building a Demand Generation Team
Building a Demand Generation Team
From your perspective, who is the most critical piece on a demand-gen team?
Why?
1 Answer
What are the core roles you consider essential on a best-in-class demand gen team?
1 Answer
How do you break down responsibilities and KPIs between demand generation and product marketing?
3 Answers
How do you communicate demand generation updates and activities to the rest of the company?
4 Answers
What does your demand generation team org structure look like?
4 Answers
As a hiring manager, what do the best demand generation candidates have in common?
8 Answers
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
5 Answers
What is an important KPI that you see demand generation teams completely missing?
9 Answers
What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?
8 Answers
What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?
6 Answers
Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?
2 Answers
How do you think ChatGPT will impact how you do demand generation?
2 Answers
How do you track the effectiveness of your marketing activities and ensure the reporting is actionable and accurate?
2 Answers
What do you find are the fastest paths to product adoption growth? Messaging, positioning, competitive comparisons, education/training, longer format ebooks vs. short-form social posts and blog posts, customer evidence?
2 Answers
How do you quickly convert new technologies and product capabilities into messages that resonate with your audiences?
2 Answers
Do you have any advice for a junior who is a first demand generation hire?
3 Answers
If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?
3 Answers
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