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Building a Demand Generation Team
Demand Generation KPI's
Establishing a Demand Generation Function
Building a Demand Generation Team
7 Answers
Monica Myers
Lattice Director of Demand Generation • August 24
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
1329 Views
6 Answers
Erika Barbosa
Observable Head of Growth Marketing • December 21
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
560 Views
2 Answers
Andy Ramirez ✪
New Relic VP, Growth Marketing • May 3
Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with any......Read More
565 Views
2 Answers
Andy Ramirez ✪
New Relic VP, Growth Marketing • May 3
I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More
640 Views
2 Answers
Jordan Hwang
Gusto Head of Demand Generation • April 20
My general framework is as follows: * PMM is likely to bring the best holistic qualitative insights to the table from the work that they're doing * Demand Generation is likely to bring the best live quantitative data to the table from the work that they're doing Because of that, it's a ......Read More
508 Views
2 Answers
Andy Ramirez ✪
New Relic VP, Growth Marketing • May 3
There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place I'm hopeful for the promise of AI. It should be possible to feed ALL of my data from all of my sources to a single entity and h......Read More
539 Views
2 Answers
Andy Ramirez ✪
New Relic VP, Growth Marketing • May 3
For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B services offer read-only users that can see dashboards, reports, comment on stuff, whatever it is. Those users then become pote......Read More
587 Views
8 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • January 10
1. Cost per $1 of pipeline I see a lot of teams simply focus on cost per lead, then cost per opp, then cost per closed won -- but when you look at cost per $1 of pipeline, or even better, cost per $1 of annual recurring revenue, you will start to understand how efficient your demand gen machine ......Read More
596 Views
2 Answers
Andy Ramirez ✪
New Relic VP, Growth Marketing • May 3
The marketer in me always wants to answer this question with "you rely on your experience and knowledge of your category, audience, and product to help you define the best message for your audience." The scientist in me has seen evidence that your best guess is a roughly 50/50 coin flip. Ok, bett......Read More
573 Views
3 Answers
Jordan Hwang
Gusto Head of Demand Generation • April 20
Be comfortable being junior, and the first demand generation hire. This means that you're acknowledging two things: * You don't have a lot of outside experience to draw on * You don't have someone inside the company who will be able to provide you with a lot of coaching/guidance If you......Read More
467 Views