Building a Demand Generation Team

1 Answer
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, IndiaMay 8
A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if you are starting from scratch, hire these 2 roles before you move on to other roles. A content creator should be able to bui......Read More
389 Views
3 Answers
Jordan Hwang
Jordan Hwang
OpenPhone VP of MarketingApril 21
My general framework is as follows: * PMM is likely to bring the best holistic qualitative insights to the table from the work that they're doing * Demand Generation is likely to bring the best live quantitative data to the table from the work that they're doing Because of that, it's a ......Read More
851 Views
4 Answers
Jordan Hwang
Jordan Hwang
OpenPhone VP of MarketingApril 21
I generally like to communicate through two types of vehicles: Weekly progress updates - this is meant to convey what's happening now * Performance metrics (absolute numbers, performance vs. goal, YoY %) * Drivers of above performance (i.e. what's causing it) * Adjustments that will be mad......Read More
787 Views
4 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadFebruary 14
This is a tricky question to give a general response to! Let me start by laying out the strategy for how to approach this question as there isn’t a “one size fits all” response. Some of the variables to consider are the business objectives, industry, and business size, among many others. * Alig......Read More
300 Views
8 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 24
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
3412 Views
5 Answers
Nicolette Konkol
Nicolette Konkol
Morningstar Global Head of Demand GenerationOctober 6
* Make sure reporting is set up to measure what’s important and is agreed upon across sales & marketing * You can’t wait till the martech stack is built or the website is perfect or your strategy is complete to start generating demand. You’re going to have to build the race car while y......Read More
958 Views
9 Answers
Moon Kang 🚀
Moon Kang 🚀
Showpad Director of Digital Marketing & ABMJanuary 11
1. Cost per $1 of pipeline I see a lot of teams simply focus on cost per lead, then cost per opp, then cost per closed won -- but when you look at cost per $1 of pipeline, or even better, cost per $1 of annual recurring revenue, you will start to understand how efficient your demand gen machine ......Read More
1417 Views
8 Answers
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
2637 Views
6 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadDecember 22
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
2315 Views
2 Answers
Andy Ramirez ✪
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)May 4
Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with any......Read More
888 Views