My number one tip when building or scaling a Demand Gen function and team is to
ensure that there is a clear path to measureable outcomes and impact across the
DG team. While understanding impact and
Building a Demand Generation Team
4 answers
Director of Demand Generation at Lattice | Formerly Gusto, Qualia, AdRoll • August 24
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • December 21
From my perspective, the most effective way to scale a demand generation team is
by being able to define the following: What roles will help you move faster and
what would be the associated impact? H
Director of Demand Generation and Channel Marketing - Americas at Snow Software • March 1
In my personal experience, it was best to expand the team by bringing in a
marketing generalist with an interest in Demand Generation. Someone who had a
solid base of entry-level marketing skills in m
Director of Acquisition at Wistia • March 14
The most effective way to scale a demand generation team after hire #1#1 is by
partnering with freelancers and/or agencies. When you first join a company,
understand its best and worst-performing ch
2 answers
Head of Digital Demand Generation & ABM at Front | Formerly a child • January 10
1. Cost per $1 of pipeline I see a lot of teams simply focus on cost per lead,
then cost per opp, then cost per closed won -- but when you look at cost per $1
of pipeline, or even better, cost per $1
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • March 10
From a product-led growth (PLG) perspective, I don’t see enough emphasis put on
identifying and tracking toward an activation or “aha moment” KPI. What is the
one action a user or team needs to take t
2 answers
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • December 21
In order to prioritize needs/deliverables you first have to understand the
associated goal(s). Based on this, you can work backwards to better understand
what will drive the desired outcome. It’s eas
Director of Demand Generation and Channel Marketing - Americas at Snow Software • March 1
The prioritization should align with your business objectives. Those overarching
goals decided by your sales and marketing leadership team should formulate a
foundational layer for you to build from.
3 answers
Global Head of Demand Generation at Morningstar | Formerly Ariba, Taleo, Showpad • October 5
Make sure reporting is set up to measure what’s important and is agreed upon
across sales & marketing You can’t wait till the martech stack is built or the
website is perfect or your strategy is
Head of Digital Demand Generation & ABM at Front | Formerly a child • January 10
Focus on small, incremental improvements with frequent check-ins and meaningful
status updates for the whole org. Focus on the teams you will be presenting
your results to and fully understand the a
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 17
Congrats on being the first demand generation hire! I recommend focusing on
getting a lay of the land, prioritization and iterating as time progresses. You
won’t be able to do everything immediately,
1 answer
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 13
This is a tricky question to give a general response to! Let me start by laying
out the strategy for how to approach this question as there isn’t a “one size
fits all” response. Some of the variables
3 answers
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • November 23
The best demand generation candidates have curiosity in common. The demand gen
space is constantly evolving. If you are not curious, it’s difficult to keep up.
How do you stay curious and motivate cu
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 25
The best demand generation candidates have curiosity in common. The demand gen
space is constantly evolving. If you are not curious, it’s difficult to keep up.
How do you stay curious and motivate cu
Head of Digital Marketing at Demandbase • January 31
The best demand gen candidates bring a balance of art and science! Demand Gen is
not just being a digital marketer, and it's not just being really creative. It's
so much more, and the best candidates