Building a Demand Generation Team

My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and

From my perspective, the most effective way to scale a demand generation team is by being able to define the following: What roles will help you move faster and what would be the associated impact? H

In my personal experience, it was best to expand the team by bringing in a marketing generalist with an interest in Demand Generation. Someone who had a solid base of entry-level marketing skills in m

The most effective way to scale a demand generation team after hire #1#1 is by partnering with freelancers and/or agencies.  When you first join a company, understand its best and worst-performing ch

1. Cost per $1 of pipeline I see a lot of teams simply focus on cost per lead, then cost per opp, then cost per closed won -- but when you look at cost per $1 of pipeline, or even better, cost per $1

From a product-led growth (PLG) perspective, I don’t see enough emphasis put on identifying and tracking toward an activation or “aha moment” KPI. What is the one action a user or team needs to take t

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s eas

The prioritization should align with your business objectives. Those overarching goals decided by your sales and marketing leadership team should formulate a foundational layer for you to build from. 

Make sure reporting is set up to measure what’s important and is agreed upon across sales & marketing You can’t wait till the martech stack is built or the website is perfect or your strategy is

Focus on small, incremental improvements with frequent check-ins and meaningful status updates for the whole org.  Focus on the teams you will be presenting your results to and fully understand the a

Congrats on being the first demand generation hire! I recommend focusing on getting a lay of the land, prioritization and iterating as time progresses. You won’t be able to do everything immediately,

This is a tricky question to give a general response to! Let me start by laying out the strategy for how to approach this question as there isn’t a “one size fits all” response. Some of the variables

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate cu

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate cu

The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much more, and the best candidates