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What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 3y

I really try to keep this simple. I know this isn't always possible but if you can prioritized based on two facets:Does the thing not exist and NEEDS to exist. For exampl...

1,153 Views

What is an important KPI that you see demand generation teams completely missing?

Ami Denman

Chime Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • 10mo

Pipeline Velocity - many focus on getting leads into the funnel but it’s also valuable to help get those deals to close faster!

452 Views

I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

Sruthi Kumar

Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 1y

Start by building relationships, especially with sales. Then ruthlessly prioritize. It’s honestly easy to feel like you need to do it all, so focus on quick wins (like a ...

885 Views

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

It depends on your company and your market. As a baseline guide, I map Demand Generation resources to sales teams. If there are 2 products being sold by 2 different sales...

768 Views

As a hiring manager, what do the best demand generation candidates have in common?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y

The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much ...

1,459 Views

What factors did you consider when you decided to join a company as their first marketer? What were your non-negotiables about the company, team, manager/leadership, etc.?

Sruthi Kumar

Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 1y

Transparently, I got lucky. I joined because the team was sharp, down-to-earth, and genuinely fun to build with. The product was exciting, and I saw a ton of room to grow...

903 Views

How do you think ChatGPT will impact how you do demand generation?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 3y

I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI ha...

2,092 Views

How do you break down responsibilities and KPIs between demand generation and product marketing?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

Alignment on responsibilities and KPIs is critical. Personally, I have noticed more crossover between growth marketing and product marketing than between demand generatio...

216 Views

How do you communicate demand generation updates and activities to the rest of the company?

Sruthi Kumar

Rei Notionライフハック2万部突破！ Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 1y

I try to meet teams where they are and share updates in a few different ways:With sales leadership, I run a bi-weekly sync with all the segment leads, plus additional 1:1...

701 Views

What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 1y

Scaling isn’t just about adding more people; it’s about adding structure so things don’t break. That means clear ownership, accountability, and a process for prioritizati...

442 Views

How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 1y

It’s not just important—it’s non-negotiable. Demand Gen doesn’t operate in a silo. Without strong cross-functional alignment, we’d just be a lead factory dumping names in...

465 Views

From your perspective, who is the most critical piece on a demand-gen team?

Why?

Abhishek GP

Atlan VP, Growth • 1y

The most critical element of a demand generation team isn't a single role but the deliberate pairing of content creators ("fuel") with distribution specialists ("engine")...

532 Views

What are the core roles you consider essential on a best-in-class demand gen team?

Kanchan Belavadi

Snowflake Director Field Marketing - GCC, India • 2y

A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if ...

728 Views

What does your demand generation team org structure look like?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 3y

This is another question that is highly dependent on the needs of an organization, the current state of their growth team, and what resources they have today, etc. When I...

1,187 Views

If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

Steve Armenti

twelfth founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 1y

I would focus on ruthless prioritization of projects that directly influence the KPI you are held accountable to. Long term expansion is out of the picture right now. If ...

567 Views

Do you have any advice for a junior who is a first demand generation hire?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

My advice for someone who is more junior and/or a first demand generation hire is: 1) Be curious, and 2) Be humble.You are going to learn a lot, but also need to be humbl...

206 Views

Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 3y

Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opin...

1,383 Views

How do you track the effectiveness of your marketing activities and ensure the reporting is actionable and accurate?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The first step to tracking the effectiveness of your marketing activities is to have an inventory of what is available from a tracking perspective and determine the neces...

212 Views

What do you find are the fastest paths to product adoption growth? Messaging, positioning, competitive comparisons, education/training, longer format ebooks vs. short-form social posts and blog posts, customer evidence?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The fastest path to product adoption is meeting your customers where they are.What this looks like will vary from company to company. It will almost always be a combinati...

247 Views

How do you quickly convert new technologies and product capabilities into messages that resonate with your audiences?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

You should start by thinking at a strategic level: What is your goal? How can you test the concept? The key is to truly meet your customers where they are and speak their...

203 Views

Demand Generation Team · Building a Demand Generation Team