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Demand Generation
Demand Generation Team
Building a Demand Generation Team
Building a Demand Generation Team
What is an important KPI that you see demand generation teams completely missing?
14 Answers
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
7 Answers
What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?
7 Answers
What does your demand generation team org structure look like?
6 Answers
If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?
4 Answers
Do you have any advice for a junior who is a first demand generation hire?
4 Answers
What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?
2 Answers
From your perspective, who is the most critical piece on a demand-gen team?
Why?
2 Answers
As a hiring manager, what do the best demand generation candidates have in common?
9 Answers
How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?
2 Answers
What are the core roles you consider essential on a best-in-class demand gen team?
1 Answer
How do you break down responsibilities and KPIs between demand generation and product marketing?
3 Answers
How do you communicate demand generation updates and activities to the rest of the company?
4 Answers
What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?
8 Answers
Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?
2 Answers
How do you think ChatGPT will impact how you do demand generation?
2 Answers
How do you track the effectiveness of your marketing activities and ensure the reporting is actionable and accurate?
2 Answers
What do you find are the fastest paths to product adoption growth? Messaging, positioning, competitive comparisons, education/training, longer format ebooks vs. short-form social posts and blog posts, customer evidence?
2 Answers
How do you quickly convert new technologies and product capabilities into messages that resonate with your audiences?
2 Answers
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