Building a Demand Generation Team

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...

There are a couple of KPIs that can do with some love:Customer Lifetime Value: We don’t see enough emphasis on CLV, which is an important metric in improving customer ret...

Make sure reporting is set up to measure what’s important and is agreed upon across sales & marketing You can’t wait till the martech stack is built or the website i...

Scaling a Demand Generation team beyond the first manager involves a multifaceted approach that encompasses organizational structure, talent development, technology adopt...

Whenever there is an open position on the Demand Generation team, we go through an exercise to understand the overall technical skill set we want this person to have, and...

Transparently, I got lucky. I joined because the team was sharp, down-to-earth, and genuinely fun to build with. The product was exciting, and I saw a ton of room to grow...

I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI ha...

Demand Gen and Product Marketing need to work in lockstep, but their responsibilities should be clearly defined so there are no gaps. I see Product Marketing as the strat...

Alignment with sales is extremely critical for marketing to succeed. And alignment begins with communication.Publish a marketing calendar in advance, where everyone can v...

Scaling isn’t just about adding more people; it’s about adding structure so things don’t break. That means clear ownership, accountability, and a process for prioritizati...

It’s not just important—it’s non-negotiable. Demand Gen doesn’t operate in a silo. Without strong cross-functional alignment, we’d just be a lead factory dumping names in...

It's tough question. It's really a team effort. You have multiple disciplines like performance marketing, field marketing, analytics, ABM, email marketing, MarTech. Each ...

I see Demand Gen as a system—an engine that requires multiple areas of expertise working together to drive awareness, consideration, conversion, and retention. Especially...

This is another question that is highly dependent on the needs of an organization, the current state of their growth team, and what resources they have today, etc. When I...

As with most questions I'll answer there isn't a single answer, this really depends on where your team and company are and what the current needs are. Here's a few though...

My advice for someone who is more junior and/or a first demand generation hire is: 1) Be curious, and 2) Be humble.You are going to learn a lot, but also need to be humbl...

Balancing team members' feedback with delivering high volumes of content can be challenging, but it is a crucial skill. You want to maintain a collaborative environment w...

There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place ...

The fastest path to product adoption is meeting your customers where they are.What this looks like will vary from company to company. It will almost always be a combinati...

You should start by thinking at a strategic level: What is your goal? How can you test the concept? The key is to truly meet your customers where they are and speak their...