Demand Generation 30 / 60 / 90 Day Plan

When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as: Tracking and reporting infrastructure. You may need to

If you are the first demand generation hire at a company, chances are you are going to need to advocate for some immediate changes to your funnel. They probably hired a demand generator because someth

In your first month/first quarter as a demand generation manager, there are several key things that you should aim to do, in order to hit the ground running and make a positive impact: 1️⃣ Learn ever

In your first month you should aim to soak up as much knowledge as you can. Develop a deep understanding of your customers and the business. Start capturing the ideas that will naturally come to mind.

When you are coming in new to a role, your first month should involve getting a lay of the land. Understanding and reviewing past metrics, meeting with stakeholders, learning your team and company's s

Your first month should be 80% focused on learning the business and 20% focused on finalizing your 30/60/90 plan. For the remaining two months of the quarter, you should be 40% focused on continuing t

My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and

From my perspective, the most effective way to scale a demand generation team is by being able to define the following: What roles will help you move faster and what would be the associated impact? H

In my personal experience, it was best to expand the team by bringing in a marketing generalist with an interest in Demand Generation. Someone who had a solid base of entry-level marketing skills in m

The most effective way to scale a demand generation team after hire #1#1 is by partnering with freelancers and/or agencies.  When you first join a company, understand its best and worst-performing ch

When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are

5 things I would consider quick wins within 90 days are:  Understanding challenges in the market and what differentiates your product in solving them.  A solid grasp of average deal sizes, time to cl

As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understanding the business/space/custome

During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an individual level - you are going

The first question that immediately comes to mind is: "What is the best way we can work together?" Dependent on the team member's role, you may be working with this person regularly and you will need

Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it into your final draft. You sh

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s eas

The prioritization should align with your business objectives. Those overarching goals decided by your sales and marketing leadership team should formulate a foundational layer for you to build from. 

I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope o

I'll provide a high-level framework I've used at a few companies, which is not totally unique to me, but has proven very helpful: First 30 Days: LEARN!!! Products (sit on demos, sales calls, web trai

I’ve included 6 different resources for you to use as a starting point below (in no particular order). This covers everything from building a demand gen plan for a startup up to an enterprise. I wante

My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support y

I recommend thinking about the 30/60/90 plan as your roadmap or blueprint for success in your first 90 days. You are building a meaningful and purposeful plan to execute with measurable outcomes. This