Demand Generation 30 / 60 / 90 Day Plan

5 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingMay 15
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
2831 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJuly 17
Whether or not a 3rd-party agency will make sense for your business is truly dependent on your own scenario. I recommend considering your budget and resources to determine if hiring an agency would be more sensible than recruiting talent in-house. To measure success, you first need to start with......Read More
703 Views
8 Answers
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
2485 Views
6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
2237 Views
6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an individual level - you are going to be spending a lot of time together! Here are 7 example questions that will vary depending o......Read More
618 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in: * 30 days: The first 30 days are about getting to k......Read More
1643 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
I recommend thinking about the 30/60/90 plan as your roadmap or blueprint for success in your first 90 days. You are building a meaningful and purposeful plan to execute with measurable outcomes. This is your opportunity to demonstrate how you will fill the gap that you were hired for. This may m......Read More
712 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
I’ve included 6 different resources for you to use as a starting point below (in no particular order). This covers everything from building a demand gen plan for a startup up to an enterprise. I wanted to provide a variety of resources so that you can mix and match what makes the most sense for y......Read More
687 Views
5 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are obvious elements to plan and some that are “quick wins”. From my perspective, below you’ll find ......Read More
646 Views
What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
5 Answers
Lisa Dziuba
Lisa Dziuba
Lemon.io Head of Growth Product MarketingDecember 4
In your first month/first quarter as a demand generation manager, there are several key things that you should aim to do, in order to hit the ground running and make a positive impact: 1️⃣ Learn everything about the business and the product. In your first month, you should aim to learn as much ......Read More
299 Views