Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Utilize your personas, jobs to be done, ideal customer profile, etc., as the basis for your research. Begin by documenting the goals you aim to achieve with this campaign. Based on these documented goals, determine the target audience that will drive the desired business outcome. Typically, you want to narrow down your target audience for the campaign to be most effective. If you attempt to reach everyone, you'll likely dilute the potential impact of the campaign. The rationale behind documentin ...Read More
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