How do you determine the most effective channels for your campaigns?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • February 1
I would start with historical data, if available. Based on past trends, you can identify your safe bets, as they have proven to be effective over time.
Suppose you are in more of an experimentation phase. In that case, I would focus on identifying where your customers and prospects trust and prefer to get their information. Consider testing these channels with low-budget investments to see if you can generate positive signals that you could then double down on.
I always like to go back to the point of understanding where your target audience likes to go for information. This approach is particularly helpful for being more prescriptive in channel selection.
802 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Keara Cho
Salesforce Sr. Director, Field Marketing
Jeff Jewett
Deel Senior Director, Lifecycle Marketing & Marketing Operations
Mindy Servello
Calendly Head of Demand Generation
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Fanette Jobard
Sentry Head of Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Jennifer King
Snowflake Head of Demand Generation
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Related Questions
Which items shouldn’t be prioritized for better campaign execution?Does Campaign Operations typically fall into the responsibilities of Demand Generation or Marketing Operations?How do you identify and define your target audience for a specific campaign?What factors do you consider when setting campaign goals and objectives?How do you use lessons learned from previous campaigns to inform future strategies?How do you allocate budgets across different channels within a campaign?