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How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?

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2 Answers
Growth Marketing Strategy
  1. Ravali Dodia
    Ravali Dodia

    ServiceNow Director, Integrated Marketing Campaign Management • 1y

    SEO isn’t a quick fix like paid ads, it’s more like planting seeds that grow over time and keep bringing in traffic without extra spend. To show why SEO’s worth it, focus on how it drives real, high-intent traffic that converts and costs way less than paid. Think of paid ads as renting traffic, once you stop paying, it’s gone. SEO is owning your traffic, evergreen stuff that keeps working for years. Plus, SEO builds trust and brand visibility long-term. If we don’t invest, we’re missing out on d ...Read More

    1,922 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    In order to show the value of investing in SEO, you must set expectations from the beginning. You need to convey the narrative that SEO is a long-term investment, likely several times, to drive the point across. I’ve found success in using the analogy that SEO is similar to an investment portfolio, where the greatest returns are seen in the long-term, not short-term. A few ways to set yourself up for success include: Education, education, education. I can’t stress enough how important it is to c ...Read More

    766 Views

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