Having worked in Product in completely opposite contexts, the most valuable soft and hard skills depend on several factors, including product maturity, organizational maturity, availability of supporting functions (e.g., Product Operations, Product Analysts, etc.), and company cultural norms.
At WooCommerce/Automattic, the expectations I set for PMs are:
- Drive the creation and execution of product strategy for your focus area.
- Lead multi-disciplinary teams through the development process.
- Cultivate direct connections with our customers.
- Increase our success in aiding our customers’ success.
- Contribute to good business unit leadership decisions.
With this context, I would say the most important soft and hard skills for PMs at WooCommerce are:
Soft skills
- Proactive internal communication – up, down, sideways (to peers and cross-functional collaborators).
- Spearheading cross-functional collaboration – from defining an inspirational "why" to project-managing a variety of stakeholders toward getting things done.
- Deep listening to customers – this includes taking a genuine interest in their feedback, and sometimes hearing what is not said but implied between the lines or in non-verbal cues.
Hard skills
- Functional expertise – most PMs come from marketing, engineering, or design backgrounds; being able to draw from an area of mastery will inform your POV (and give you one less area to ramp up on!).
- Goal setting and accountability – this one is a bit operational, but being able to translate product into measureable impacts will be essential to prioritization and making a solid business case with your teams. This has, implied in it, analytical skills, or at least confidence in quantifying outcomes.
- Industry or subject matter expertise – Another thing that will inform your POV and reduce ramp time.