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How do I define and measure what success looks like for each persona so I know the product is actually delivering value for them?

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  1. Jacqueline Porter
    Jacqueline Porter

    IBM Product Management • Thu

    There are three steps I generally use to evaluate the success of a persona in the product:  define the outcome or point in time when a user first experiences value  instrument that user first value experience in product  validate with user research  Defining the outcome is about understanding the "aha" moment for the user in the product. This is the first point where they realize the value of your offering and get the pitch. Example: for a data product easily viewing the data with clear action I ...Read More

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