How do you drive alignment across all parts of the organization?
Jacqueline Porter
GitLab Director of Product Management • July 27
Oftentimes as a Product leader, I am tasked with cross-functional work across Go-to-market, R&D, and finance. One of the most critical aspects of cross-functional is to drive clarity. This can be done by following three practices:
- Have a published single-source-of-truth charter where current status and archived information live. This repository can be a word document, google sheet, or even a static website. You will want to add "pins" to any relevant documents or links at the top for easy access.
- Determine a regular cadence for team syncs
- Provide continual async updates and link back to the SSOT (number 1) so people who are unable to attend syncs can reference the materials later
- Overcommunicate and overshare the goals and results of the cross-functional work
Point 4 is one to belabor. This overcommunication creates a sense of focus, collaboration, and clarity on purpose and intent. By using consistent communication, people feel like they understand how they can contribute and where they can support.
798 Views
Ibrahim Bashir
Amplitude Vice President, Product Management • July 8
There are obviously a bunch of goal setting / tracking frameworks that are designed to do this (for example OKRs) but I tend to start with where and why any misalignment exists - usually there are 4 levers, and they all come back to strategy:
- is the strategy clearly written?
- is the strategy broadcast regularly?
- is the strategy planned logically?
- is the strategy executed effortlessly?
1058 Views
Related Ask Me Anything Sessions
![Tara Wellington](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/021/981/medium/avatar.png?1700588220)
BILL Senior Director of Product Management, Tara Wellington on Product Management KPI's
![Rodrigo Davies](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/010/230/medium/Rodrigo-headshot-asana-july-2023_cropped.jpg?1712207934)
Asana Product Management Lead, AI, Rodrigo Davies on Establishing Product Management
![Nicolas Liatti](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/021/687/medium/1601161864822.jpeg?1701982383)
Adobe Senior Director of Product Management, 3D Category, Nicolas Liatti on Influencing the C-Suite
Top Product Management Mentors
![Shahid Hussain](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/022/803/thumb/avatar.jpeg?1705981143)
Shahid Hussain
Google Group Product Manager, Wear OS
![Natalia Baryshnikova](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/008/959/thumb/avatar.jpeg?1643577381)
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
![Julian Dunn](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/376/thumb/avatar.jpeg?1617470396)
Julian Dunn
Chainguard Senior Director of Product Management
![Farheen Noorie](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/009/866/thumb/avatar.jpeg?1647159416)
Farheen Noorie
Zendesk Senior Director of Product Management
![Anton Kravchenko](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/008/446/thumb/_DSC9035_2.jpg?1674879779)
Anton Kravchenko
Carta Sr. Director of Product Management
![Patrick Davis](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/011/174/thumb/avatar.jpeg?1656360635)
Patrick Davis
Google Group Product Manager
![Nicolas Liatti](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/021/687/thumb/1601161864822.jpeg?1701982383)
Nicolas Liatti
Adobe Senior Director of Product Management, 3D Category
![Preethy Vaidyanathan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/009/513/thumb/avatar.jpeg?1645216833)
Preethy Vaidyanathan
Matterport VP of Product
![Jacqueline Porter](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/010/074/thumb/avatar.jpeg?1648660230)
Jacqueline Porter
GitLab Director of Product Management
![Paresh Vakhariya](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/010/369/thumb/paresh_pic8.jpeg?1710343240)
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)
Related Questions
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?As a product manager, how to establish credibility and trust in people around you?Earlier in your career, how did you work with the C-Suite? What is your 30-60-90 day plan when you go into an org with the intention of setting up a PM function for the first time?How do you think about your first 30/60/90 day goals when coming in as the Head of Product Management in a startup that didn't have product management before?How do you manage multiple stakeholders and how do you prioritize them?