What are some of the *worst* KPIs for Product Managers to commit to achieving?
15 Answers
Shopify Director of Product • 3y
Let's cover this in two ways: (1) how to think about KPIs, (2) examples of poor ones and how they can be better. I'll also approach the question a little more broadly tha...
8371 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 4y
Some of the worst KPI's in my opinion are: KPI's that cannot be measured correctly KPI's that do not give a sense for the goal you are tracking. You can use the AARRR (A...
1393 Views
Superhuman Head of Product, Enterprise • 4y
Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are...
831 Views
TikTok Head of Product, AI-powered Automated Services | Formerly Airbnb, Microsoft, Salesforce, Box • 6mo
The worst KPIs are those that don’t provide actionable insight. A common misconception is that tracking NPS or CSAT for a chatbot is inherently bad - it isn’t. These metr...
594 Views
Twilio Staff Product Manager, SDKs and Libraries • 4y
The worst KPIs to commit to are the ones you can’t commit to at all. We can set targets and metrics and make dashboards, but that’s exactly what they are - targets. I rec...
754 Views
Cisco Director of Product Management • 1y
A product manager should prioritize addressing customer problems to create long-term value and profitability for the business. , there are several ineffective KPIs that w...
1535 Views
Linktree Senior Director of Product Management • 4y
KPIs around delight unless this is your key product differentiator (which is proven to be compelling to customers). Focus on building an intuitive and effective product e...
591 Views
Unity Principal Product Strategy • 1y
Since the question suggests “achievements”, I assume we want to reason about Key Results and not KPIs. See question: “What are good OKRs for product management?” for a ge...
1380 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 4mo
For me, the worst KPIs for Product Managers are the ones that measure output instead of outcome, or that can look great on a slide while customers and the business see no...
417 Views
IBM Product Management • 3y
The worst KPIs are vanity metrics that have no ties back to actual adoption or business metrics. I once had a product manager commit to hitting a number of emails a notif...
400 Views
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activat...
1649 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 6mo
Some of the worst KPIs for Product Managers are those that reward activity over impact or ignore user value. Examples:Number of features shipped — encourages output, not ...
494 Views
Gainsight Director, Product Management • 2y
There can be 2 sets of KPIs that can be "worst" metrics.The set that we cannot commit to.The set that we can commit , track tasks completed but dont measure outcomes. We ...
397 Views
ActiveCampaign Senior Director of Product Management • 2y
Maybe this is controversial, but I believe KPIs should be hypothesis-oriented with an eye towards learning what is and is not working to move the needle on an overarching...
430 Views
I might contradict some of the PMs out there when I say this but here we go and Ill prove it: 1. The numbers of released features I think this is a bad one to track bec...
179 Views
Related Questions
What is an important KPI that you see product teams completely missing?I'm working at a start-up, and a first PM hire; what KPIs should I own and not own?How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?What's your process for figuring out what metrics to hold product management accountable for?How do you define the proper KPIs for your specific product and product team?