I would recommend first building a relationship with your technical lead/engineering counterpart. Have them show you how your e-commerce platform (or product area) works end to end, from the backend perspective. Make sure that you first understand the end to end flow and specifically the systems design (which is critical in any e-comm platform). Once you understand how the customer's journey equates to the systems design, then start looking into each customer interaction with the site and make sure your team is tracking those metrics. You will end up at the checkout rates. If you have a good pulse on SQL or pulling and analyzing data, you could probably do the error rate comparison on your own. If you don't feel comfortable, work with your engineering lead (or data analyst) to dig into those numbers. Build out a report or dashboard that you can look at a regular basis. This will give you the background to ask or share opinions.
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I'm currently struggling to define checkout error rates for our e-commerce platform. We're currently at 1.5%. Personally, I think it's too high. However, I have nothing to substantiate my opinion.
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