Our engineering team has been building features based on ideas, and I’m the first PM. How do I change the culture and help them buy into being customer focused?

Question

Mckenzie Lock · Accepted Answer

The good news is that you have an engineering team that is excited about the product & generating ideas. That’s huge. Over the long term, this will make your product ...

Deepti Pradeep · Answer

First, gather all your data evidence. You may need to partner with someone in Data Science/Analytics or run the queries yourself.Identify the % MAU using each feature and...

Clara Lee · Answer

One way to get Engineering excited about customer focus is to invite them to listen in on interviews. We post all customer interviews on a shared calendar and use webinar...

Ibrahim Bashir · Answer

I would start with minor tweaks to the existing process vs trying to completely re-do things - most changes that stick only tweak 1 variable at a time vs trying to change...

Rodrigo Davies · Answer

If you're the first PM, building trust is your #1 priority. So I'd start with curiosity about their ideas – where are they getting them from? How are they validating them...

Shruti Tiwari · Answer

Well, the good news is as the first PM in the team, you can introduce some new ways of doing things. The bad news is that its a journey and it'll take some time to change...