how do you think about measuring business impact when your products aren't directly monetized?

Products must have some connection back to profitability, helping to either increase income or reduce costs. You otherwise wouldn't want to make an investment unless you'...

I’ve worked with developer focused tooling for almost 7 years so I know exactly what you mean here. On almost every new feature or product our teams put into motion, we h...

When monetization isn’t direct, you shift into “driver metrics” that link to business value: adoption rates, reliability, customer (whether internal or external) satisfac...

When working with products that are not monetized, it is actually more critical to measure business impact to show the value of your work. Why? Often products that are no...

There may be a number of reasons why your product does not involve monetization. Whatever the reason maybe, it is still important to have a definition for ‘success’. For ...

This depends on where the product is in its lifecycle, but in general, product usage (growth of number of users, breadth of features used, and frequency of usage) are gre...

When a product isn’t directly monetized, business impact should be measured through proxy metrics that tie user value to strategic or financial outcomes.Start by asking: ...