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What are the top 3 factors that you believe are essential in setting up your growth team for success?

Deepti Pradeep
Adobe Director of Product Management, GrowthFebruary 20
  1. Executive sponsors – if your org leaders don’t think PLG is a priority, it’s not happening. Period.

  2. Effective structure – Every growth PM on the team needs to have the right balance of focus (depth) and scope (breadth)

  3. Functioning ecosystem – The more intuitive the AB testing and analytics platforms are, the more seamless the operations of your growth team is. The more you invest in the squad – engineers, data science, design, PMs, operations – the more effective the outcome/impact is.

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