How do you think about the differences between "enterprise" product management and SMB or mid-market?
Atlassian Product Leader - Ex-Atlassian, Ex-ThoughtWorks • May 12
Fundamentally, the core skills of product management remain the same whether you are focused on enterprise, SMB, or mid-market. You still need to understand the requireme...
611 Views
Faire Head of Product, Retailers • 4y
Let me start from the commonalities: You are building something that solves a user problem and creates customer value that also generates business value in the process. ...
2993 Views
IBM Product Management • 1y
SMB, or small-medium business, and enterprise segments may have different requirements along a few dimensions: Scale - how much of a load a system needs to handleConcurre...
893 Views
ActiveCampaign Senior Director of Product Management • 4y
There is always going to be some nuance to individual features or problem sets based on a company being SMB, MM or Enterprise. However, I do believe that many features ca...
1887 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 11mo
There is a big difference between product management for enterprise customers and SMB or mid-market customers. The way you approach problems, prioritize your roadmap, and...
686 Views
Related Questions
What are some important differences to consider when moving from marketing to ENT to SMB for the same product?How does the product manager role change when you’re focused on enterprise customers vs mid-market and SMB?How do you approach product marketing and positioning for SMB offerings?What does a product team do differently when targeting SMB buyers vs enterprise buyers?What role does automation play in your SMB product strategy?How do you handle data privacy and security concerns in SMB products?