How do product KPI’s change with a self-serve product?
ActiveCampaign Senior Director of Product Management • 3y
The biggest change is the importance product plays in customer acquisition via trials and retaining customers past the 90-day onboarding period. When a product is self-se...
1297 Views
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
I'd love to learn more about what you mean by this. In reality they shouldn't change, your customers would just be internal that's all. You could still measure activation...
1421 Views
Linktree Senior Director of Product Management • 4y
They don't change that much. While most of your KPIs will be around conversion, efficiency and time to completion, you should also be focusing on customer enjoyment/delig...
708 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 6mo
With a self-serve product, KPIs shift from sales-driven outcomes to user-driven conversion and value realization.Since users onboard, explore, and purchase without human ...
598 Views
Unity Principal Product Strategy • 1y
See question: “What are good OKRs for product management?” for a general introduction to the topic.This questions highly depends on the context of the market, and the pro...
920 Views
Gainsight Director, Product Management • 2y
Customers are humans who attempt to take care of matters themselves instead of reaching out for answers or support. One important KPI the self serve product is the Self-...
483 Views
Related Questions
I'm working at a start-up, and a first PM hire; what KPIs should I own and not own?How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?How would you change a product team/organization to be more KPI driven? What do you report on to build early internal confidence with the product strategy? And how often do you report on this?