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How does your product growth team and core product team collaborate on product roadmap?

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  1. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 10mo

    I’ve seen two models work, and both can be effective depending on company stage and culture. In some orgs, growth and core product are separate teams. Growth focuses on acquisition, conversion, and engagement experiments, while core product builds the foundation and long-term value. That model works when you need a sharp focus and fast iteration on funnel metrics. I’ve also worked in models where everyone owns growth. Instead of a dedicated growth team, the growth mindset is embedded across prod ...Read More

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