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What are the most important inputs to take into consideration when thinking through product differentiation?

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2 Answers
Product Differentiation
  1. Kara Gillis
    Kara Gillis

    Cortex VP of Product | Formerly Splunk, Deloitte • 4y

    There are several inputs I think about when considering product differentiation: 1. Specific target customer - There are many types of customers in a market. Who are you serving? Try to narrow your focus as far as you can to understand the specific problems faced by this customer to be as tailored to their needs as possible. Has a particular customer type been ignored or underserved in the market? If so, why? What value are they seeking but not able to find with existing products? 2. Specific va ...Read More

    2,986 Views
  2. Preethy Vaidyanathan
    Preethy Vaidyanathan

    Matterport VP of Product • 3y

    Product differentiation is not about a feature laundry list; it is about ensuring you are addressing a key business problem. So instead of starting at we need to build features A, B, and C that our competitors don't have; start with the business problem. Then ask how we can leverage product differentiation to reach the business goal faster, better or cheaper. This way it ensures you are solving the underlying cause and not just the symptoms. If you are in a 0 to 1 category, the main business pro ...Read More

    505 Views

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