We have a competitor that copies our features, and often says they can do the same thing as us, even if they cannot. How do you approach this?

This is a tale as old as time. There are many ways to approach this. I have seen vendors heavily bid on the AdWords of their competitor names and promote alternative sol...

In this case, be competitor-aware, but customer-focused. You don't have much control over what your competitor’s teams are doing. However, what you can drive is focusin...

While it may be tempting to get sucked into feature by feature wars and spar through marketing communications it will not yield much for whoever (you or the competito) la...