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What framework(s) do you use to evaluate how to differentiate your product?

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3 Answers
Product Differentiation
  1. Lizzy Masotta
    Lizzy Masotta

    Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems • 4y

    There are 2 exercises I use to evaluate bringing differentiation into the products I'm building. What sucks? User value mapping Where they originated I came up with these frameworks in collaboration with Paul Pedrazzi (SVP, Salesforce) while we were working on a 0 → 1 product for small business. We repeatedly re-visited the artifacts of these exercises throughout the product development lifecycle. What sucks? What the outcome will be A list of the Top 3 issues for your target user. How to do it ...Read More

    1,892 Views
  2. Kara Gillis
    Kara Gillis

    Cortex VP of Product | Formerly Splunk, Deloitte • 4y

    While I don't use an existing framework specifically for product differentiation, I do use a variety of inputs to determine what lever to pull or what decision to make. These inputs can be found in the answer to the question, "What are the most important inputs to take into consideration when thinking through product differentiation?" Other frameworks I do use:  Geoffrey Moore's Positioning Statement Template in his book, Crossing the Chasm: "For (target customer) who (statement of the need or o ...Read More

    803 Views
  3. Preethy Vaidyanathan
    Preethy Vaidyanathan

    Matterport VP of Product • 3y

    Here is a general framework that you can leverage to customize to fit the specific needs of your product; whether it is hardware, software or service offering; entering a new geo or disrupting an existing market. Start with the customer. Create a list of current and potential customers; so this should include current customer types and the customer types that the product strategy is looking to address. For each customer type, a general framework to consider is the buying and usage journey: 1. Wh ...Read More

    504 Views

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