Our product does something completely different than another product in the market, but we often get grouped together? Is this a product problem? Marketing problem?

Start by analyzing why this might be happening. It’s a key signal that shouldn’t be ignored, and needs further digging to understand what’s behind it. Is there a misperc...

This can be a very frustrating situation to be as a product manager. This situation tells me you work in a market that hasn't matured to the point of clear nuance. The cu...

It's a company problem and will likely need a cross-functional team effort to troubleshoot and solve the issue. In the diagnosis phase, I can't stress this enough - it's...