Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems • 4y
It’s important to know your competition, but it’s equally important not to obsess over what they’re doing at a feature level. You should never aim for a feature vs. feature battle with competitors. The focus, instead, should be on the problems you’re solving for your users and what’s most important to them. In order to have productive conversations with your team around where to focus, ensure you are aligned on answers to these questions: Who are we targeting? What segment, industry, persona? Wh ...Read More
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