Product Differentiation

Product differentiation is not about a feature laundry list; it is about ensuring you are addressing a key business problem. So instead of starting at we need to build fe...

If your exec team has not articulated a credible product strategy it could be that they don't know how or they feel that they cannot invest at this time due to much bigge...

One important ingredient is tying how product differentiation helps drive business value like brand recognition, product usage or increased sales. This connection between...

Differentiation is not just a product team responsibility. However, as a product manager, you can help connect the dots from product differentiation to customer adoption ...

While it may be tempting to get sucked into feature by feature wars and spar through marketing communications it will not yield much for whoever (you or the competito) la...

It’s important to know your competition, but it’s equally important not to obsess over what they’re doing at a feature level. You should never aim for a feature vs. featu...

While I don't use an existing framework specifically for product differentiation, I do use a variety of inputs to determine what lever to pull or what decision to make. T...

It's a company problem and will likely need a cross-functional team effort to troubleshoot and solve the issue. In the diagnosis phase, I can't stress this enough - it's...

I used to be a product marketer. My ideal working relationship is to view product marketing as my key partner in product development, launch, and iteration. We are both s...

I love this question. Through my work at both Salesforce and Shopify this is something that comes up regularly because of our platform and healthy partner ecosystem.  Do...