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What are the steps involved to improve user retention?

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  1. Derek Ferguson
    Derek Ferguson

    GitLab Group Product Manager • 3mo

    Retention feels like it should be a simple metric, but it's actually one of the more strategic problems you'll work on. A lot of retention frameworks give you a useful structural map, but even the ones that move beyond funnels into loops tend to treat retention as a distinct problem category rather than a quality signal that runs through the entire product experience. Viewing it that way changes where teams look when retention drops. If you're thinking in stages or sub-curves, you tend to reach ...Read More

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