Product Strategy

1 Answer
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
The answer really depends on the size and scope of the idea. Making a case for a big idea is a mix of storytelling and hard facts. Here's my approach 1. Start with the Story: Describe the problem your breakthrough idea tackles. Paint a vivid picture of why it's a big deal—make it relatabl......Read More
816 Views
2 Answers
Orit Golowinski
Orit Golowinski
Jit.io VP of Product ManagementAugust 1
When striving to innovate on existing products, product managers face a variety of challenges that can impact the success of their endeavors. While innovation is essential for maintaining a competitive edge and meeting evolving customer needs, certain common mistakes can hinder progress and limit......Read More
644 Views
1 Answer
Rupali Jain
Rupali Jain
Optimizely Chief Product OfficerDecember 6
Balancing big bets and incremental improvements on a product roadmap is essential for long-term success. I believe in a strategic blend that aligns with the company vision, market demands and lifecycle of the product By definition "Big Bets" are are game-changers, high-impact initiatives that ......Read More
570 Views
2 Answers
Orit Golowinski
Orit Golowinski
Jit.io VP of Product ManagementAugust 1
To source breakthrough product ideas, organizations leverage a variety of strategies that tap into different aspects of their ecosystem: 1. Customer Feedback and Surveys: Gathering insights from existing customers through feedback and surveys uncovers valuable information about pain poi......Read More
689 Views
2 Answers
Orit Golowinski
Orit Golowinski
Jit.io VP of Product ManagementAugust 1
At GitLab, we adopted a systematic framework called the 'Opportunity Canvas' to generate and evaluate new product ideas. For the Opportunity Canvas, we engaged in customer interviews to validate the problem. Through these interviews, we sought to understand customer pain points, identify target p......Read More
873 Views
2 Answers
Orit Golowinski
Orit Golowinski
Jit.io VP of Product ManagementAugust 1
I proactively stay up to date by immersing myself in a wide range of online resources. This includes diligently reading technical blogs, competitive marketing analysis, and staying informed through personalized RSS feeds and email subscriptions. I also engage with industry professionals and thoug......Read More
704 Views
3 Answers
Wade G. Morgan
Wade G. Morgan
Airtable Product Strategy & OperationsFebruary 16
Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple amazingly successful winners can emerge. As of today, Apple is worth $2.8T and Microsoft is worth $2.25T. While I'm sure both co......Read More
2029 Views
7 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 23
I think of this in two ways best conveyed through a sports metaphor: learning new plays I can add to my playbook, and building reps so that I can figure out what the right play is for a given scenario.  For the first, I enjoy reading about strategy – lots of Stratechery, various strategy books, ......Read More
788 Views
4 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
This sounds to me like your sales team doesn't believe the target market is big enough and/or the right market. It's hard to believe in a product strategy unless you agree on who it's for, so the first thing I'd do here is to get everyone aligned on who you're building for & why, and then articul......Read More
681 Views
2 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
We leave it to each team to figure out what helps them balance flexibility with clarity to achieve their maximum speed of execution.  We do our best to have a common language around goals, strategy & measuring progress, but largely leave it to teams to figure out how best to build & ship given t......Read More
914 Views