Product Strategy

Those aren't mutually exclusive. But, customer retention is a marathon, while differentiation is a sprint. Customer retention is crucial for long-term success, while diff...

I start thinking about product vision FIRST. Right away. As soon as there is a thought of a product at all. That's why I like the Amazon PRFAQ template - it helps craft a...

Product strategy is about knowing the domain well enough to be able to make bets about where it will go. You can develop this skillset a few ways by investing in sensing ...

Avoid balance. "Balance" very often feels like a political game we are forced to play. Instead,Make sure everyone understands the company vision, and call out areas that ...

No-one can, or should ever be sure that they have a 100% right product strategy. But you can do a lot to de-risk your approach, and your tactics should vary depending on ...

Markets trends works as your tailwind or headwind. You should be continosly scanning the macro and micros trends and make an educated guess of where the puck is going.. f...

Great advice! And 3:04 is lightning fast!!!

Each person in a leadership position has a unique personality and skillset. It's important they find ways to continue to offer their strengths to their team and product w...

When you're launching a new feature in an existing app, you clarify your goals for the launch. Some example goals could be:To validate that the new feature fully solves t...

At Meta/Facebook we're lucky enough to have really good internal infrastructure for setting up experiments and evaluating results. So in recent years I've come to rely on...

Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure suc...

Product differentiation is not about a feature laundry list; it is about ensuring you are addressing a key business problem. So instead of starting at we need to build fe...

Focus on alignment. Aligning differentiation into the product development process, cross-functional team members, go-to-market planning and goal setting. This will ensure...

One important ingredient is tying how product differentiation helps drive business value like brand recognition, product usage or increased sales. This connection between...

The most common mistake is to not think about it at all. It can be so challenging to get a product built and shipped at your company that Product Managers naturally beco...

While it may be tempting to get sucked into feature by feature wars and spar through marketing communications it will not yield much for whoever (you or the competito) la...

While it is important to care about your competitors to understand your own market position, DO NOT MAKE THEM THE FOCUS. What should be your focus? Your customers. Their...

While I don't use an existing framework specifically for product differentiation, I do use a variety of inputs to determine what lever to pull or what decision to make. T...

Start by analyzing why this might be happening. It’s a key signal that shouldn’t be ignored, and needs further digging to understand what’s behind it. Is there a misperc...

Hybrid products are exponentially harder to build than pure software products. Software can be updated via the cloud, at any time and with any frequency but hardware can...

I used to be a product marketer. My ideal working relationship is to view product marketing as my key partner in product development, launch, and iteration. We are both s...

I love this question. Through my work at both Salesforce and Shopify this is something that comes up regularly because of our platform and healthy partner ecosystem.  Do...